In 2015, Google began to need Global Trade Item Numbers (GTINs) for products from a list of 50 brands. Going into 2016, their requirements for GTINs have expanded beyond those 50 brands to include all products with a GTIN assigned by the manufacturer.

Following on from the announcement of Google’s GTIN requirement, from April 29th, Fruugo will require ALL retailers to supply GTINs (EANs and UPCs) for all branded products.

This will greatly impact merchants whose products are diagnosed as being within a brand requiring GTIN.

Take action and purchase your necessary GTINs (EAN13s) asap to minimalise any difficulties. If you have any questions on the implications for you and your store, please contact us.